About Us

​Jack began his football journey at just 7 years old, playing at youth level for Burton Albion and Stoke City. His dedication and talent led him to sign a professional contract with Notts County at age 18, gaining first-hand experience of the discipline, resilience, and teamwork that sport can teach.

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Joshua took his love of football into sports coaching, working in schools to help children build confidence, stay active, and feel part of a team. The two met while coaching and discovered they shared the same vision — to give all children the kind of positive opportunities they were lucky to have.

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To bring that vision to life, they partnered with Adam Henchcliffe, a creative designer with a passion for purpose. As Media Creator, Adam helped shape J&J Sports’ identity and led the creation of their unique superhero programme — a fun and motivational way for children to connect their achievements in sport to traits like courage, teamwork, and determination.

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Together, they’ve built a company focused on inclusion, confidence, and child-centered learning. With over 25 years of combined experience, they’ve learned what engages children, how to adapt for every ability, and most importantly, how to listen to each child and support them to grow.

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One of their proudest moments was helping a SEND child with low self-esteem who had never joined an extracurricular club. After joining a J&J Nerf afterschool session, everything changed. His confidence grew, he made friends, and the sessions became the highlight of his week.

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At the heart of everything is the belief that every child has a superhero inside them.

Here at J&J Sports, we’re here to help them find it.